2016 in Review

It may be late, but you know what they say, better late than never. January is a time for reflection and it is hard not to get swept up in the ‘New Year New Me’ resolutions fever. We’ve hoped to take a more measured approach to this, allowing a little more time than we would normally before reflecting on the previous year. Partly for pragmatic reasons, we had an extremely busy month and struggled for time to blog and to set our strategic direction for the year ahead.

Following our own advice, we have started by looking back at what has really worked in our business over the past year. It is a great starting point to see what you’ve achieved, how you went about doing it, and to identify the types of project and client you ideally want to work with in the year to come. By being clear about what we’ve enjoyed and done well, we can see exactly who we need to target in order to grow our business. Deciding on the type of project we love to work on means we can aim to do more of it, and to sustain the huge levels of passion and enthusiasm for the work that our clients expect of us.

Here are a few of our highlights from 2016:

  • Drafting an Evaluation Report for a small charity to submit to Big Lottery. On the face of it, this does not sound like the most interesting thing to write, but you’d be wrong. Anna has spent almost three years working with this charity, speaking to service users at focus groups or whole day evaluations, attending volunteer courses or celebration events, mapping performance and identifying the real benefits and outcomes for the people who rely on the charity for support. We have been privileged to see the progress made on the project and to work with the charity to ensure that they are working as effectively as possible to support some really hard to reach and vulnerable families within their community.
  • Proofreading and Editing a manuscript of poetry and songs aimed at children. It almost feels like it isn’t work when you can indulge your love of nonsense poetry and get stuck into a rhyming dictionary on a daily basis. It is fantastic to be trusted with the creative endeavours of another person and to be able to add to it in a small way whilst ensuring it is polished and ready for publication is one of the things we love doing.
  • Undertaking an Organisational Review for a local charity. We were pleased to be invited to review the work of a previous client who had been lucky enough to secure five years’ of funding to continue the work they do in their community. In the process of analysing their current working practice, organisational structure and management practices we helped them identify a few areas to start working on to improve their outcomes. We advised on the strategic steps they should be taking to ensure future sustainability and build capacity (in line with the funding requirements Big Lottery put in place).
  • In terms of Fundraising, we assisted in drafting and editing three successful £250k+ bids for funding, ensuring three charities can continue the inspiring and necessary work they do in their communities. We’re proud to have helped them keep the doors open and the donations flowing.
  • Managed Social Media for a national educational campaign aimed at maintaining and boosting creativity in education. This has been great fun, we’ve assisted in creating campaign materials including posters and online content, and even live tweeted a Q&A session with educational specialists including Professors, STEAM campaigners, teaching union representatives and MPs. It was rewarding to be part of promoting a cause we believe in, creativity is so vital for development and should never be an additional extra at school, plus it was great fun for us to take part in a family activity day that involved getting our hands dirty creating protest art at the National Railway Museum in York.
  • Finally, we’ve taken over management of all Consultation and Engagement activities for a public sector organisation and two small businesses. Maintaining a higher level of impartiality that would not otherwise be available and offering all the efficiency benefits that outsourcing can offer.

This barely scratches the surface, we’ve helped write business plans to get new ideas off the ground, created website copy and blog articles to promote art classes and encourage people of all abilities to get involved, ghost written a performance management e-book and short fictional story, and drafted bids and tenders to cover topics from gardening and building maintenance to furniture supply.

We’re looking forward to more of the same this year and if you’ve got a new project you’d like some professional writing and management consultancy support to deliver we’d love to hear from you. We care deeply about what we do and aim to please. For us, the best kind of customer is a repeat one, and we are passionate about building a great working relationship with our clients, understanding and responding to their needs and implementing solutions that deliver the results they crave.

 

 

 

The Complete Guide to Our Services

Active Outcomes’ goal is to empower you to achieve more in the work you are already doing. We offer a fresh pair of eyes and a new perspective. We work with you to improve the effectiveness of your documents, policies, and processes.With a wide range of services, including fixed-price and bespoke options, we can design a great value support package based on your needs and budget.

Our services fall into four main categories: professional writing, editing and proofreading; project evaluation and monitoring; consultation and engagement; and management.

Professional Writing, Editing, and Proofreading

We believe that words are powerful things and our writing strives to have maximum impact. We work with you to ensure that your documents are working as hard as you are. We’ll develop an understanding of the purpose of the writing, the target audience, the tone you wish your organisation to adopt and the subject matter you want to include.

Our approach involves creating a written solution that is clearly understood and engages well with your target audience to meet a specific purpose. Our services include:

  • Copywriting
  • Copy editing
  • Proofreading

We have drafted a huge variety of documents for clients from Annual Reports to Ziggy Stardust-themed event promotional content. Whether the document is technical in scope, requires a professional tone, or  is more creative, we can help.

Project Evaluation and Monitoring

We can analyse the impact of your service or project, providing an independent evaluation report to submit to funding bodies or to use internally to inform strategic planning. Our person-centred approach helps you demonstrate the difference your project has made to real people. We measure outcomes rather than outputs, share stories rather than statistics, we speak to the people directly affected by your work to help you understand and improve their experience. We offer:

  • Project Evaluation Reports
  • Organisational Reviews
  • Building Capability Assessments
  • Monitoring Reports
  • Ongoing Project and Performance Monitoring

We have developed fixed-price services aimed at charity and community groups to meet the specifications of funding bodies, including Big Lottery. Our user-friendly reporting style allows you to share the evaluation with a broad audience and provides concrete examples of strengths and weaknesses to assist in producing annual reports, press releases, and applications for bids and tenders.

Consultation and Engagement

Our consultation and engagement services let you know what people really think. Our communications are carefully designed to provide you with all the information you need to make key decisions. As we are impartial, people can speak their mind freely. We offer assistance with:

  • Survey design
  • Survey management
  • Online surveys
  • Focus groups
  • Round table events
  • Drop-in information settings
  • Feedback forums

We can help you set realistic objectives, target your audience effectively, and design strategies that deliver real results.

Management

We provide a new perspective so that you can see the way forward. We can undertake ongoing performance monitoring for key indicators, and review current processes and procedures to identify efficiencies and plan sustainable for the future. Services include:

  • Performance management
  • Project management
  • Capacity building
  • Strategic planning
  • Service planning

Our Approach

Active Outcomes focus on people. We listen actively and create solutions that work for you and your organisation. We tell stories that engage the reader. Above all, we talk to people to discover genuine experiences that can be shared to tell the world about your mission and achievements. We use these conversations to create authentic content that really hits home with your target audience.

We would love to chat about what we do, so please do get in touch if you want to see whether we can help you maximise your impact and share your good news.