This blog is dedicated to those who are running out of time. For whatever reason, procrastination, tight deadlines, unrealistic expectations, or unexpected events – Active Outcomes are not here to judge. We’re here to help you get started.
So, if you need to proofread your document in a hurry, take a quick look at the basics – we promise, there are only five tips, it’ll only take a couple of minutes and you’ll save yourself a lot of time later.
We do not read every letter individually – we recognise patterns and then make assumptions about words. You have probably seen this (slightly spammy) email/social media post going around with the following text…
Aoccdrnigto a rscheearchat Cmabrigde Uinervtisy, it dseno’t mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!
See what we mean? It is so hard to spot our own mistakes because we read what we think we wrote instead of seeing the text that is actually there on the page.
Here are Active Outcomes top five tips to avoid common pitfalls!
1: Take a break!
Walk the dog, get the kettle on, have a nap, watch paint dry – do whatever takes your fancy. Just put a bit of distance between you and what you were writing. Otherwise you will read what you think you wrote, not what is actually on the page. It also helps some people to print off a physical copy of the text before they get started as they find they pay less close attention to the words on screen than they do to words committed to paper.
2: One thing at a time…
Don’t try and save time by trying to spot every mistake on the first reading – focus on one of these mistake prone areas at a time to make sure you do not miss anything.
- Word choice,
- Sentence structure, and
- Continuity (formatting, font type/size, numbering of tables and so on).
3: Read aloud
By far the easiest way to check that your writing flows well is by reading it aloud. This will also help you spot mistakes your Spellchecker misses because while it can tell you that you put in an extra “e” it cannot tell you whether the word you used is the correct one.
Think of the difference between “dessert” and “desert” – I’d be pretty disappointed if I mixed them up – wouldn’t you?!
This also helps improve your writing style as you develop your own unique and consistent “voice.”
4: Stop racing on ahead
We are all busy – but you must resist the temptation to skip ahead. If you find you have been skimming, stop right there and start to read backwards. Focusing on every word, especially when it is not in order, helps you to see spelling mistakes and typos. Please note: this tip is obviously not quite so useful when checking sentence structure!
5: Get a fresh pair of eyes
A new perspective can really help – ask a friend, a colleague, the nice receptionist who remembers to ask about how your cat is doing, it really does help to have someone new look at your draft.
Remember not to be offended or take it personally if people do spot mistakes – that is what you asked them to do after all. Better you revise a draft than send an inaccurate document to the printer costing you both money and reputational damage.
Still not convinced? Why not? Even experts admit they sometimes need help…
“You think you are reading proof, whereas you are merely reading your own mind; your statement of the thing is full of holes and vacancies but you don’t know it, because you are filling them from your mind as you go along. Sometimes, but not often enough, the printer’s proof-reader saves you –and offends you –with this cold sign in the margin: (?) and you search the passage and find that the insulter is right, it doesn’t say what you thought it did: the gas-fixtures are there, but you didn’t light the jets.”
– Mark Twain (1898)
Mistakes are so easy to make, a designer once shared a story with us about a council spending a lot of money printing signage advertising a “Pubic Consultation” instead of a public one. You can imagine the damage that would have done if it hadn’t been spotted before multiple A2 sized signs left the building!
Don’t forget, Active Outcomes can help out with all of your copywriting, editing and proofreading needs. We offer a comprehensive and competitively priced service. So get in touch if you need a fresh pair of eyes to take a look at your document. Contact us at email@example.com, Tweet @ActiveOutcomes or visit www.activeoutcomes.co.uk.