The Complete Guide to Our Services

Active Outcomes’ goal is to empower you to achieve more in the work you are already doing. We offer a fresh pair of eyes and a new perspective. We work with you to improve the effectiveness of your documents, policies, and processes.With a wide range of services, including fixed-price and bespoke options, we can design a great value support package based on your needs and budget.

Our services fall into four main categories: professional writing, editing and proofreading; project evaluation and monitoring; consultation and engagement; and management.

Professional Writing, Editing, and Proofreading

We believe that words are powerful things and our writing strives to have maximum impact. We work with you to ensure that your documents are working as hard as you are. We’ll develop an understanding of the purpose of the writing, the target audience, the tone you wish your organisation to adopt and the subject matter you want to include.

Our approach involves creating a written solution that is clearly understood and engages well with your target audience to meet a specific purpose. Our services include:

  • Copywriting
  • Copy editing
  • Proofreading

We have drafted a huge variety of documents for clients from Annual Reports to Ziggy Stardust-themed event promotional content. Whether the document is technical in scope, requires a professional tone, or  is more creative, we can help.

Project Evaluation and Monitoring

We can analyse the impact of your service or project, providing an independent evaluation report to submit to funding bodies or to use internally to inform strategic planning. Our person-centred approach helps you demonstrate the difference your project has made to real people. We measure outcomes rather than outputs, share stories rather than statistics, we speak to the people directly affected by your work to help you understand and improve their experience. We offer:

  • Project Evaluation Reports
  • Organisational Reviews
  • Building Capability Assessments
  • Monitoring Reports
  • Ongoing Project and Performance Monitoring

We have developed fixed-price services aimed at charity and community groups to meet the specifications of funding bodies, including Big Lottery. Our user-friendly reporting style allows you to share the evaluation with a broad audience and provides concrete examples of strengths and weaknesses to assist in producing annual reports, press releases, and applications for bids and tenders.

Consultation and Engagement

Our consultation and engagement services let you know what people really think. Our communications are carefully designed to provide you with all the information you need to make key decisions. As we are impartial, people can speak their mind freely. We offer assistance with:

  • Survey design
  • Survey management
  • Online surveys
  • Focus groups
  • Round table events
  • Drop-in information settings
  • Feedback forums

We can help you set realistic objectives, target your audience effectively, and design strategies that deliver real results.

Management

We provide a new perspective so that you can see the way forward. We can undertake ongoing performance monitoring for key indicators, and review current processes and procedures to identify efficiencies and plan sustainable for the future. Services include:

  • Performance management
  • Project management
  • Capacity building
  • Strategic planning
  • Service planning

Our Approach

Active Outcomes focus on people. We listen actively and create solutions that work for you and your organisation. We tell stories that engage the reader. Above all, we talk to people to discover genuine experiences that can be shared to tell the world about your mission and achievements. We use these conversations to create authentic content that really hits home with your target audience.

We would love to chat about what we do, so please do get in touch if you want to see whether we can help you maximise your impact and share your good news.

 

 

 

Writing for Maximum Impact

Here at Active Outcomes, we focus on helping others achieve the maximum possible impact in all the work they are already doing. For us, that means all writing needs to be high impact, well-targeted and easily understood so that it achieves exactly the result your organisation needs. Here is our advice to help you write it right!

Who will be reading it?

First things first, consider your audience carefully – ask yourself:

  • How technical should I be?
  • Will they understand jargon?
  • Will they be interested in what I am saying?
  • What is their point of view likely to be?

Personalise your writing, tell people exactly how you will help them. Tell them what you have achieved before. If you can tell it as a story – do it – people have been trained since childhood to love to read a good story.

What am I trying to say?

You can’t take back a first impression. So plan carefully what you want to say.

  • Have a main message in mind and stick to it throughout.
  • Try and structure what you write: introduce your topic (consider listing the points you will raise), elaborate upon the main points and then summarise for the reader.
  • Write a list of keywords and be sure to include them.

Remember the Four C’s

An easy way to remember what you should be including (and leaving out) as part of your writing is the Four C’s, explained below.

  • Clear: Use plain English, avoid jargon, stick to your structure.
  • Concise: Less is more – people are busy so get to the point!
  • Considerate: Explain anything your reader may not immediately understand, direct them to additional content.
  • Correct: Proofread! Pprooofraed! Proofread!

Our Top Five Tips and Tricks

1.Grab attention: open with a memorable phrase.

2.Lists: Everyone loves a list, e.g. these are my top five tips…

3.Write to express not to impress!

4.A picture speaks a thousand words: add interest with images.

5.Consistency: use the same formatting i.e. font, size, colour. Don’t switch from first to third person, maintain the same tone throughout (i.e. friendly, academic and so on…)

Our Approach

We focus on people. We listen actively and create copy that works for you and your organisation. We tell stories that engage the reader.

Above all, we talk to people to discover genuine experiences that can be shared and will tell the world about your values and achievements. We use these conversations to create authentic content that really hits home with your target audience.

Words are powerful things. Your customers need to read about your products. Your staff need to understand your policies. You need to communicate your success. We work with you to make sure your documents are working as hard as you are. For more information about our policy writing or copywriting, editing and proofreading services click on the links or visit our website http://www.activeoutcomes.co.uk.

The Secret to Killer Copy? Be Direct.

When writing it is so tempting to want to add more, but there are times when this is completely the wrong thing to do. People are busy. I’m sure you are. Do you really want your audience to disengage early on and skim through your text, missing most of the key details? Of course not.

People are reading what you write for a reason, usually because you are answering a question or solving a problem for them – so get on with it. Consider a few of the most basic questions we are asked all the time – What? Where? When? How easy is it to answer these? Just change the first letter – That! There! Then!

Maximum Impact Writing

Putting yourself in the shoes of your audience is vital here, you know what you are trying to say, go through your text and check that your message comes across. Anticipate the questions that people will ask and answer them in your text – don’t make them do any additional work.

So, if you are drafting a press release the first paragraph needs to cover what you are doing, or have done, why, when and where. Spell it out, but briefly. Add more detail after, but hook people right from the off by letting them know exactly what you are going to talk to them about.

If you are raising money for charity by doing something outrageous make sure you tell people how to donate or get involved if your story has inspired them. Sharing details of an event? Make it as easy as possible for people to attend, let them know how to get there, what facilities there are, how accessible the building is – those little details you assume everyone knows and don’t include could well make the difference between people choosing to come or deciding to stay at home.

In short, be direct. Get straight to the point, if you have the solution to their problem don’t leave them wading through waffle – tell them exactly how to solve it.

To find out more about Active Outcomes and our maximum impact copy writing services visit http://www.activeoutcomes.co.uk.