Active Outcomes exists to empower your organisation to take control and maximise your potential. We offer a comprehensive range of services that are tailored to the needs of our clients to make sure your documents, policies and processes achieve more for you.

We can work with you to manage resources effectively, respond rapidly and decisively to change, improve your knowledge through research and consultation, or grab attention through high impact writing.


Over the past five years, Anna Perrett, the owner of Active Outcomes, has gained broad experience offering a range of consulting services to clients within the public, private, community and voluntary sectors.

Anna holds a Masters in Public Administration and Public Policy and BA in English Literature and Politics from the University of York, along with various HR and communications management and strategic planning qualifications, including Social Impact Strategies, and marketing and communications with a social ethos.


Active Outcomes put people at the centre of everything we do. We listen actively and create solutions that work for you and your organisation. We tell stories that engage the reader and we measure real outcomes to illustrate the value and social impact that organisations have.

Above all, we talk to people to discover genuine experiences that can be shared to tell the world about your mission and achievements. We understand how to consult sensitively with individuals and vulnerable service users, to put them at ease and help them share their story by creating authentic content that really hits home.


Collaboration and clear communication is key. We get to know our customers to really understand how best to deliver the outcomes they need. One-size-fits-all is not how we work.

We offer a fresh pair of eyes and a whole new way of looking at the work you already do to identify where we can add value.