If you’ve been tasked with creating content for the Meet the Team section of your website don’t panic, just remember to make it personal. People love to read about other people, what they like or dislike, what they do in their spare time, what their story is.
A list that tells you their job title, exactly where they graduated and when, where they’ve worked previously and how long they have been with the company isn’t all that inspiring. It’s easy to come across as impersonal, maintaining a professional façade when describing yourself and your team mates can translate as being cold to a reader. Especially when accompanied by a bland headshot with a white corporate background.
The best relationships are built on trust, authenticity and to some extent, a little vulnerability. You need to let the reader know that the people you work with are real, that they can trust you to understand what makes them tick because the real people who they will come into contact with share similar needs and wants.
So ditch the boring bios and bland thumbnails and inject a little fun into your ‘Meet the Team’ webpage. Try out a few of the question prompts below to get started and let people fill out the questions themselves, it’ll sound more authentic if you let their voice shine through anyway.
The same goes for photographs, take your headshots outside in a park, go to a café and snap a few over coffee, ask people to give you a photo of them in their favourite place or doing their favourite activity. Check out the image below, it is of Anna the owner of Active Outcomes in her guise as a volunteer organiser and host at a silent movie themed life drawing event in York earlier this year (the photo was taken by the extremely talented Glen of Allsorts Photography by the way).
- What did you want to be when you grew up?
- What are you most proud of?
- What are your passions in and out of the office?
- If you could go on an all-expenses paid trip tomorrow where would you go?
- How did you meet your oldest friend?
- What can’t you live without?
- What is your guilty pleasure?
- What song do you sing in the shower?
- List three things you love and three that you hate.
- Tell us three random facts about yourself.
- If you could time travel to any period in history where would you go?
- Describe yourself in one word.
- What is your favourite quote?
- What quote describes you?
- Which literary character do you identify with most?
- What do you never leave home without?
- Could you go a week without checking your phone?
- Dog or cat?
- Tea or coffee?
- Early bird or night owl?
Of course, you can, (and usually should), include the usual information that establishes the credibility and expertise of your team, and we have included some prompts for this information below, but we feel that a few fun facts that humanise your colleagues will help engage the reader and make them want to work with you.
- What made you want to work in this particular field?
- What is your biggest achievement at work?
- How long have you worked at this company / in this field?
- What do you enjoy most about working here?
- What are your main qualifications for your job?
- What made you want to work for this company?
Let us know what you’d add and if you find any great examples of Meet the Team pages we’d love to see them.